Reaching Milestones Ad Campaign

The National Coalition Against Domestic Violence launched the Reaching Milestones campaign for National Domestic Violence Month to generate awareness. The campaign begins with a three-mile hike for women to “earn their stones,” and heal their mind, body, and spirit. A line of bracelets was created for proceeds from sales to go towards future hikes. Print ads created exclusively for women showcase real-life stories, placed in specific locations such as women’s bathroom stalls for direct impact. An aggressive social media campaign would be used with both targeted placement and organic viral growth.

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