Dunkin Donuts Gender Empathy Campaign

Dunkin Donuts is a trusted company among families around the world. In a collaborative effort, the Dunkin team was able to create a campaign to celebrate the differences in family, gender, race, and culture. Illustrative family-friendly donuts and munchkins brand the campaign, in addition to bright Dunkin colors to gain the interest of busy families on the go. Campaign includes a magazine ad, billboard series along busy highways, "make your own donut family" app to create a customized bumper sticker, and an ambient component of a laser photo recognition photo booth to turn your family into a Dunkin family you can share with the world.

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