Brand Identity Manual

Ink 365 is a start up company whose main focus is distributing semi-permanent tattoo ink that only lasts for a year, “for the Unsure, the Unable, and the Indecisive.” This manual mimics a tattoo artist’s portfolio, and showcases the original hand-done logo for easy recognition. The dark, fading style with contrasting parchment paper texture stemmed from the idea of ink fading off of skin canvas. Bold type and dramatic photos epitomize the main responsibility of ink 365 design: to market a safe brand with edgy design to gain client trust and brand awareness.

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